If you liked the election, you'll love the Social Security campaign

The need for fact-checking by the blogosphere returns as the Bush Administration seek to shape public opinion in favor of Social Security privatization, using the media manipulation apparatus that helped to elect Bush:

President Bush plans to reactivate his reelection campaign's network of donors and activists to build pressure on lawmakers to allow workers to invest part of their Social Security taxes in the stock market, according to Republican strategists.

White House allies are launching a market-research project to figure out how to sell the plan in the most comprehensible and appealing way, and Republican marketing and public-relations gurus are building teams of consultants to promote it, the strategists said.

The campaign will use Bush's campaign-honed techniques of mass repetition, never deviating from the script and using the politics of fear to build support -- contending that a Social Security financial crisis is imminent when even Republican figures show it is decades away.

Bush aides said that in addition to mobilizing the Republican faithful and tapping the power of business, they plan to target minority voters who have not been able to afford to save and might be open to the argument that the president's plan would turn them into investors. The campaign will also court younger voters, including many Democrats, who would potentially benefit the most from the change.

.... Mehlman, who was the Bush-Cheney campaign manager and is the RNC's incoming chairman, said the campaign apparatus -- from a national database of 7.5 million e-mail activists, 1.6 million volunteers and hundreds of thousands of neighborhood precinct captains -- will be used to build congressional support for Bush's plans, starting with Social Security.

"There are a lot of tools we used in the '04 campaign, from regional media to research to rapid response to having surrogates on television," he said. "That whole effort will be focused on the legislative agenda."

.... In addition to their own efforts, White House and RNC officials are working closely with the same outside groups that helped Bush win reelection in 2004, especially Progress for America, a political organization with close ties to Rove. RNC officials have privately told top congressional aides they will work with Progress for America and others to provide political cover through television ads supporting the Bush position and condemning those who oppose it. To coincide with Bush's new drive, Progress for America is running a television ad on Fox and CNN that compares Bush to Franklin Roosevelt, the father of Social Security.

.... Once the debate intensifies, Progress for America and other pro-Bush groups such as the National Association of Manufacturers plan to target individual congressional members with the precision of an election campaign.

"We have through CNN and Fox painted with broad brushes," McCabe said. "Over time, we will take our messages inside states and communicate with individual members."

....read it all: Social Security Push to Tap the GOP Faithful: Campaign's Tactics Will Drive Appeal, by Mike Allen and Jim VandeHei, Washington Post, 14 January 2005