Businesses urged to blog

Look for blogs to take on more advertising, marketing, and PR elements as businesses move to co-opt this Web publishing trend as they are being urged to by cutting-edge consultants. "Blogs are a cheap, convenient and enjoyable form of PR and marketing that should be part of every business plan in 2005," writes Bob Cargill, senior creative director of Yellowfin Direct Marketing in Why advertising, marketing and PR pros should blog.